Talking to your prospects at a trade show

Get ready as the marketing game is on now. We know that you have created custom key chains in Sherwood Park for your marketing tradeshow, but do you know the right way to deal with your prospects there? Let us help you here a bit.  

A trade show is a prospect gold mine. Heading right into the convention center with a plan of action can yield excellent results for your brand.  

Once you have set up the booth, the team has been given their prep talk, the exhibit hall doors open. Trade show attendees pour into the center and make their way to your booth. It is also a great start and a positive result of your pre-show marketing initiatives and it can act as a fun giveaway selection.  

The next step, however, can be a bit challenging – talking to the prospects and identifying the leads. No worries though. Here are some tips that are going to help you.  

Talking to prospects can be a bit overwhelming, but it is not so difficult. You can break the ice by just asking, “Hey, how are you?” A warm greetings like this will get a little far in this meaningful conversation. The focus should always be on one-to-one conversation. Once you do this, you need to bring the prospects to your kiosk and make them understand your purpose of attending this conference.   

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